ABOUT
Yup — that’s me. I was lucky to grow up with parents who loved—and still love—adventure. I was skiing before I can even remember walking, riding mountain bikes by age 12, and spending beach days with a mom who played dominoes while we surfed our brains out.
My story starts in the late 80s, a time when skateboarding, snowboarding, surfing, and mountain biking weren’t just sports — they were a lifestyle. Bright colors, bold designs, and fast-paced action defined the culture that shaped me. Today, I bring that same fearless energy to every project I take on, while embracing evolution , culture, and innovation.
California Radness is more than a name. It’s the culmination of my journey, education, and passion — all woven into one platform with a clear mission:
Get people active outside
ROOTS AND INSPIRATION
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It all started on my Lululemon ambassador photo shoot where I met Ian who was the photographer. We became fast friends and after the shoot he asked if I had any other projects I was looking to do. “Well I have always wanted to capture my commute to work”… He interviewed me after and wrote an article. He said it was a long shot but we could submit it to Outside Magazine - they emailed him right back and said they loved it. Boom! Check it out here.
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Honored to work with the Best Coffee Company in the WORLD and grateful for the opportunity to share my story in this fun article.
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Fun session with the Runners of the Bay Podcast about Rally Wednesday, work, being active outside, and fatherhood. Check it out here.